30 Days to Social Media Success—Gail Z. Martin

30 Days to Social Media Success—Gail Z. Martin

  1. Review Baym’s four major social discourses of new technology. How would you describe your book in terms of these discourses?
    1. Technology Determinism: There is no technological determinism aspect that pushes this book because she explicitly states that the audience that the reader is trying to reach will determine which social media platforms the reader should be more focused on
    2. Social Construction of Technology: There is a little of this aspect in the book, but it is not extreme. She suggests that by following your audience to the social media platforms that they are using most, the reader will be able to get a better idea of where to start.
    3. Social Shaping—Because the author didn’t get that into depth with any single platform, it’s hard to make the case.
    4. Domestication—There is almost no aspect of domestication in this book because the author limits the time spent doing any one activity.
  2. Who do you think the audience is for your book? Does this affect what ideas the books address and how these ideas are talked about?
    1. Audience is most like small business owners who have few employees. These business owners are most likely wearing a lot of different hats (also doing the accounting, sales, management, marketing, etc.) of the store.
    2. The chapter on YouTube and Flickr seems to open up to a different kind of social media platform that is on a different level than either Facebook or Twitter. I think that once you’ve established a presence on both FB and Twitter, you can move onto bigger platforms (like YouTube/ Flickr).
    3. 30 minutes for maintaining and spreading your social media marketing influence is definitely not enough, especially in the beginning stages of social media marketing. To really get your name out there and build a strong foundation, you really need to commit more time.
    4. I think that the author needs to emphasize the importance of engaging and interacting with the reader’s audience much more.
  3. Does your book address any ethical implications of social media and marketing? How so?
    1. I don’t think that there are any overt ethical implications just because she doesn’t actually advise the reader strongly to do something or not to do something. The author basically just introduces the reader to different platforms and ideas rather than really encouraging them to make a strong action.
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