Draft: 30 Days to Social Media Success

Main points in the book:

  • Author Gail Martin takes a domestication approach (with a marketing angle)when it comes to social media. equating it to being a cost-efficient advertisement platform
  • “RESULTS” acronym signifying “Recommit, Expect success, Seek partners, Understand your audience, Look for win-win scenarios, Take strategic action, Stay visible”
  •  Social Networking Sites=power, how to “harness” that power
  • Don’t let SNS use you, take advantage of it for results
  • Reconnect with old colleagues, friends, clients to expand reach
  • Meet other possible clients and partners online
  • Don’t be a social media pariah, or “orphan” as Martin puts it
  • Allow your company to come across as more of a personality, and less of a brand
  • Make personal connections with those online (goes back to being a “person” online and convincing authenticity)
  • Invest time in social media, allocate at least 30 minutes a day
  • Those you choose to retweet or befriend is more telling about you than them
Big picture:  Marketing guidelines and tips presented in Martin’s book could relate back to one’s everyday social usage of their social media too. The same way that a company tries to sell you a product through SNS is the same way you try to sell (or I guess “convince”) others your identity.

Criticism of the claims:

  • Hiring one social media guru is not enough to maintain all of the SNS Martin proposes
  • Martin seems to paint over her points with broad strokes without even giving concrete examples or advise. i.e. Martin advises to add 30 people/followers a day on Facebook and Twitter. How will a small unrecognizable company garner followers and friends if you and I usually do not befriend/follow names we don’t know?
  • 30 Days for results, but what about after the 30 days? How do you sustain the “success” after the 30 days? Author fails to address.
  • Author does not define what “success” in social media means. On one hand she says don’t reach too high if you’re a small company, but in the later chapters she pushes you to take your social media to global scale
  • Author approaches each social media site with the same methods, but LinkedIn should be handled much differently than, say, YouTube
  • Digg is kind of, a little, really, super outdated
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