Draft Book Review

Theories

1. Social Shaping

  • With its real-time human-driven results, Twitter has become the networking, information, and search engine of choice for many business professionals. (2)
  • There is a Tao to Twitter. There is a majestic random synergy that holds the potential to impact your life daily…if you know what you’re doing. (5)
2. Taste Performance
3. Identity Through Connections
4. Real People/ authenticity
  • There is a high value for authenticity and being human on Twitter…(13)
  • The Tao of Twitter formula= targeted connections+meaningful content+authentic happiness
  • the priority is on human interaction that leads to connections….trust is the ultimate catalyst to business benefits (15)
  • People are sick of being sold to, marketed to, and tricked into clicking on links…(14)
  • Through my stream of info on Twitter, he felt he knew me too. We had formed a connection that lead to friendship and trust
  • Add some personality (27)
5. Social capital
  • Content is the currency of the social web…(12)
  • Through my stream of info on Twitter, he felt he knew me too. We had formed a connection that lead to friendship and trust (18)
  • Once somebody understands how the networking operates and the range of business benefits that exist beyond just money, it’s easy to make the decision to give it a chance.
6. Community
  • I was witnessing a real-time, global brain storming session! (4)
  • Twitter tribe (7)
  • questions to the world (21)
7. Strong, Weak and Latent Ties
  • Through my stream of info on Twitter, he felt he knew me too. We had formed a connection that lead to friendship and trust. (18)
  • The more followers the more potential interactions, the more opportunities to create business benefits.
8. Network vs. Networking
  • I made my first meaningful business connection. (4)
  • A torrent of links, humor, and insights came rushing to me every day as I learned to surround myself with thought leaders, teachers, and innovators. (5)
  • Like any smart networker, she had taken care to surround herself with people she could learn from. (6)
  • …the conditions were ripe for this connection because all three of us had systematically surrounded ourselves with people likely to want to know us, learn from us and help us. (12)
  • Through my stream of info on Twitter, he felt he knew me too. We had formed a connection that lead to friendship and trust. (18)
8. Friends vs friends
  • I had recently moved our online relationship into an offline relationship when I met him for lunch in his home state…(8)
  • the more atoms you have in the tube, the better your chances that a reaction will occur! (12)
    • The more followers the more potential interactions, the more opportunities to create business benefits.
    • add users who are interested in the same topic as you. (29)
9. Performing identity
  • I wanted to “reach” my “target audience” with well-defined “messaging”. (13)

Audience

Keywords

Sources

Formula

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