Rough Draft of the not so “Zen of Social Media Marketing”

 

 

 

Chapter 1 – Successful marketing steps: attract, convert, transform

Chapter 2 – Websites, social media integration, and blogging

Chapter 3 – Search Engine Optimization

Chapter 4 – Social media marketing: why, how to use, which to use

Chapter 5 – “Facebook”

Chapter 6 – “Twitter”

Chapter 7 – “LinkedIn”

Chapter 8 – “Google+”

Chapter 9 – Social Advertising – Groupon, LivingSocial etc.

Chapter 10 – Video (she calls this the most powerful)

Chapter 11 – Creating a social media policy for business

 

Technological Determinism: Chapter 4, 5-8

–       here is the technology, and here is how it affects us

Social Construction*: Blogging, Facebook, Twitter Chapter 2, 5, 6

–       how interaction on this media can help marketing a company

–       *mainly takes this approach

Social Shaping:

–       online ability to market (and be successful) comes both from technology and from people’s use of technology

Domestication:

–       How these processes are becoming normal in marketing

–       The way it attracts, integration, facebook

 

Authenticity

–       Shama stresses the fact of having a good foundation and being honest with clients/customers/audience

 

Identity

–       creating the brand, individualization

–       who are you?

–       Website construction, Social media use, and blogging

 

Audience for the book:

–       Older generation

–       Little to no experience using SNS

–       Business owners that need help transitioning in the new age of technology driven markets

 

–       Terribly boring book, not interesting

–       Too intensive on information that is already clear/obvious

–       Very self-promotional

–       Facts/statistics in the book are not supported

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